The Rural Americans

The Priefert Family

Priefert has been America's most trusted name in ranch and rodeo equipment for over 50 years. How the legacy started with an inquisitive young inventor and farmer.

Bob Phillips

In his own words, Bob Phillips tells his life story of his amazing journey that has taken him down all of the backroads of Texas for so many years.

Herschel Walker

How the football legend, Herschel Walker, developed his unyielding work ethic near the railroad tracks in Wrightsville, GA, and turned a childhood hardship into a pathway to success.

William Lee Golden

William Lee Golden grew up on an Alabama cotton and peanut farm before joining the Oakridge Boys in 1965. Followed by a half century of hits.

Max Armstrong

Learn how Max Armstrong solidified himself as one of the nation's most prominent Ag Broadcasters and his message to young Agriculturalists.

Dr. Jeffrey Gold

Dr. Jeffrey Gold is a world -renowned surgeon, medical educator, and academic administrator with a deep passion for improving healthcare across rural America.

Senator Bob Kerrey

How Bob Kerrey, Vietnam War Medal of Honor Recipient, became a self-made millionaire businessman and champion for veterans' rights.

Michael B. Yanney

How Michael B. Yanney built Burlington Capital Group from the ground up and became a major force in American philanthropy and diplomacy.

Jim Odle

How Jim Odle revolutionized the livestock industry with Superior Livestock and the implementation of satellite video auctions.

Joe Ricketts

How Joe Ricketts harnessed the power of technology to put more control in the hands of the stock trader and built one of the world's largest online brokerages.

Larry the Cable Guy

How Larry The Cable Guy 's humble beginnings in rural Nebraska helped him become a pop-culture superstar of radio, film and television.

Forrest Lucas

How Forrest Lucas of 'Lucas Oil' started out driving semi-trucks and grew to become one of the country's top businessmen.

Kenny Rogers

Kenny Rogers will long be celebrated as a country music cornerstone. A look at how his legendary career unfolded.

Randy Bernard

Randy Bernard's amazing climb to CEO of Indy Car, Innovator of RFD-TV's The American and Co-Manager of Garth Brooks.

Charlie Daniels

Charlie Daniels will forever be known as country music royalty. How his rural roots led him to legendary status.

Orion Samuelson

Orion Samuelson's storied Ag Broadcasting Career spanned over 60-years. He reveals his greatest accomplishments and hardships along the way.

Craig Culver

How Craig Culver turned his dream of serving butter burgers into one of the nation's top restaurant franchises.

Jonny Morris

As a rural kid with a love of the outdoors, Jonny Morris shares the lessons he learned growing up in a family of fishermen, and how a passion for conservation and preservation inspired him to build one of the most successful and well-known brands in the world, Bass Pro Shops.

Howard Buffett

From humble beginnings in rural Nebraska to a global charity foundation feeding people the world over, Howard Buffett shares his story spanning a career in politics, law enforcement, and agriculture, and how his love of farming became a lifelong pursuit to change the world.

Richard Childress

From a childhood in the tobacco fields of North Carolina to victory at Daytona 500, NASCAR legend Richard Childress shares his personal story of triumph and tragedy, and how his passion for agriculture became a library of world-class wines bearing the Childress family name.